Products are built from knitted stitches. The design (text, logo, photo, pattern) is visible because the stitches have different colors. So the design is NOT printed on or embroidered in the fabric.
One pixel in the design becomes one knitted stitch in the product.
See zoomed in design on the left, one field in the grid is one pixel. This pixel becomes a knitted stitch in the fabric on the right.
See the element in a sweater here:
This is called jacquard knit, and applies to all products from Wildemasche. See example of a football scarf here, the start of the fringes is visible at the bottom:
Logo on the left is embroidered, we do not offer that. The number "74" on the right is knitted.